Mobile Payment – Classic Approaches to Promote Consumer Adoption

Author(s)
Philip Reiting, Andreas Mladenow, Christine Strauss, Gabriele Kotsis
Abstract

The development and diffusion of smartphones has led to many new trends, among them a new payment solution in the form of mobile payment. This paper places its focus on factors influencing consumer adoption of mobile payment. The basis for this is often the technology acceptance model and unified theory of acceptance and use of technology. Several factors including perceived ease of use, perceived usefulness, performance expectancy and social influence were found to influence primary adoption while a compelling user experience, usability and enjoyment were found to be a main driver of long-term usage.

Organisation(s)
Department of Marketing and International Business
External organisation(s)
Johannes Kepler Universität Linz
Pages
84-93
No. of pages
10
DOI
https://doi.org/10.1145/3428690.3429182
Publication date
2020
Peer reviewed
Yes
Austrian Fields of Science 2012
502052 Business administration, 502050 Business informatics
Keywords
ASJC Scopus subject areas
Software, Human-Computer Interaction, Computer Vision and Pattern Recognition, Computer Networks and Communications
Portal url
https://ucrisportal.univie.ac.at/en/publications/mobile-payment--classic-approaches-to-promote-consumer-adoption(51f2eaef-02ff-41cb-84ce-46e9c0bccf23).html