The Role of Variety Engineering in the Co-creation of Value
- Author(s)
- Raoul Gorka, Christine Strauss, Claus Ebster
- Abstract
By integrating methods and models from systems science, the interdisciplinary field of service science has provided the basis for a possible radical shift in understanding the coordination mechanisms underlying global market dynamics. The Variety Engineering Model is found to support and extend the evolving framework of service-dominant logic by shedding light on the relational nature of interacting social agents, who co-create value by steering their behavior towards shared meanings through conversation. In our highly complex present-day world the main driver of balancing agents’ complexity asymmetries is self-organization. Without adequate management, this self-regulation seldom produces socially desirable outcomes. We conceive the proposed systemic methodology as an effective guideline for supporting managers to coordinate this process towards
common policies, which may foster sustainable structures.- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Pages
- 179-199
- No. of pages
- 21
- DOI
- https://doi.org/10.1007/978-3-319-94117-2_8
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502050 Business informatics, 508017 Organisational communication, 502052 Business administration, 502007 E-commerce
- Keywords
- ASJC Scopus subject areas
- Media Technology, Electrical and Electronic Engineering, Computer Science Applications, Computer Networks and Communications, Information Systems
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/the-role-of-variety-engineering-in-the-cocreation-of-value(51b8587c-e6b8-4308-a5aa-8f98322fd7ba).html