When Credibility Truly Matters Online: Investigating the Role of Source Credibility for the Impact of Customer Reviews
- Author(s)
- Wolfgang Weitzl, Elisabeth Wolfsteiner, Sabine Einwiller, Udo Wagner
- Organisation(s)
- Department of Communication, Department of Accounting, Innovation and Strategy
- Volume
- 44
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502007 E-commerce, 501021 Social psychology, 501006 Experimental psychology
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/49decf2d-d2c7-475c-91a5-d2b023fa998e