The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes
- Author(s)
- Ilona Szöcs, Adamantios Diamantopoulos, Arnd Florack, Martin Egger, Ziva Kolbl
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- Publication date
- 2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502019 Marketing, 501021 Social psychology
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/4840c50b-5c0b-43cb-a2d1-a2a7fd264848