Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building

Author(s)

Vasileios Davvetas, Georgios Halkias

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2017

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/global-and-local-brand-stereotypes-affect-approachavoidance-behavior-and-consumerbrand-relationship-building(47dd3d53-0245-48a5-a9e9-cdae1b09c106).html