Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope
- Author(s)
- Heribert Reisinger, Reinhard Grohs, Katarina Bachner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- Privatuniversität Schloss Seeburg
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/3e9e4683-17fc-4216-a532-d3e7a9ae8a13