Breaking Barriers: Addressing Women's Ignored Needs
- Author(s)
- Maxime Lena Häcker, Katharina Auer-Zotlöterer
- Abstract
Our research investigates the needs leading women to opt-out of aviation careers. Conducting problem-centered in-depth interviews with airline employees we identified primary and secondary barriers. Linking them in a systematic analysis to Maslow's Theory of Human Motivation, we find that social needs—relating to family life, motherhood, and partnership dynamics—are most central in motivating women to avoid a career as a pilot, which is primarily adapted to a male life course and everyday reality.
- Organisation(s)
- Department of Marketing and International Business
- Publication date
- 2025
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/3e90db82-a925-4636-8a5d-bc8db1a7ca0e