The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale
- Author(s)
- Marion Garaus, Sandra Manzinger, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2015
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/784521d3-09a6-422b-9d73-572fc911a86a