The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs
- Author(s)
- Vasileios Davvetas, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- External organisation(s)
- University of Leeds
- Publication date
- 2018
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/35981009-f9b3-4916-8b7e-637b18ddf256