Does Consumer Xenocentrism Have a Dark Side? Its Impact on Compulsive Buying and Brand Addiction

Author(s)

Michaela Matarazzo, Adamantios Diamantopoulos, Mariel Maack

Organisation(s)

Department of Marketing and International Business

Publication date

01-2022

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502019 Marketing

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/does-consumer-xenocentrism-have-a-dark-side-its-impact-on-compulsive-buying-and-brand-addiction(2e21a897-ecab-4fc4-8efc-d6687c505df0).html