This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements
- Author(s)
- Matthias Glaser, Heribert Reisinger
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 11-2019
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/2d5c526a-9b15-4048-9e5b-115347f3c0a0