Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses

Author(s)

Adamantios Diamantopoulos, Maja Arslanagic-Kalajdzic, Vasileios Davvetas

Organisation(s)

Department of Accounting, Innovation and Strategy

External organisation(s)

University of Sarajevo

Publication date

2016

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/is-brand-globalness-in-the-eye-of-the-beholder-revisiting-the-interplay-between-perceived-brand-globalness-and-consumer-characteristics-on-brand-responses(2435d16d-5267-463d-a9e1-b74b0cb83b99).html