Attention to Country of Origin Information
- Author(s)
- Johanna Palcu, Arnd Florack, Adamantios Diamantopoulos, Georgios Halkias
- Abstract
The present study applies eye-tracking to establish the conditions under which country-of-origin (COO) information moves into the center of consumers’ attention. Moreover, applying the Stereotype Content Model to a COO context, we demonstrate that consumers’ warmth and competence country stereotypes are reflected in their warmth and competence product judgments.
- Organisation(s)
- Department of Occupational, Economic and Social Psychology, Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/241b75e3-34aa-4833-a1ca-71a56c14c7f2