The Relational Value of a Brand’s Perceived Globalness and Localness
- Author(s)
- Christina Sichtmann, Vasileios Davvetas, Adamantios Diamantopoulos
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/1cb186d0-abd7-4154-b547-fbd12969a80f