Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality
- Author(s)
- Vesna Zabkar, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Arnd Florack
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- External organisation(s)
- University of Ljubljana
- Journal
- Journal of Business Research
- Volume
- 80
- Pages
- 228-235
- No. of pages
- 8
- ISSN
- 0148-2963
- DOI
- https://doi.org/10.1016/j.jbusres.2017.06.006
- Publication date
- 06-2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502052 Business administration
- Keywords
- ASJC Scopus subject areas
- Marketing
- Sustainable Development Goals
- SDG 12 - Responsible Consumption and Production
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/brothers-in-blood-yet-strangers-to-global-brand-purchase-a-fourcountry-study-of-the-role-of-consumer-personality(18639a27-47da-4de1-a098-719dc696f6f6).html