Cross-cultural Luxury Advertising: CLT and Functional Attitudes
- Author(s)
- Yuri Seo, Yung Kyun Choi, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/13715046-e8b8-4c60-be64-ac7ed6a9ae62