Customer Approval of Probabilistic Price Promotions
- Author(s)
- Karl Akbari, Udo Wagner
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2016
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502019 Marketing, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/12374be0-2194-45e6-882a-03e2165f4449