A Servant of Many Masters: Unpacking the Theorising Diversity of the Single Case Study
- Author(s)
- Nele Langebraun, Joep Cornelissen, Michael Gibbert, Emmanuella Plakoyiannaki, Bareerah Hafeez Hoorani
- Organisation(s)
- Department of Marketing and International Business
- External organisation(s)
- Università della Svizzera Italiana, Radboud University, Erasmus University Rotterdam
- Publication date
- 2023
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502016 SME-research, 502054 Entrepreneurship
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/a-servant-of-many-masters-unpacking-the-theorising-diversity-of-the-single-case-study(119f21b2-b223-4a89-934e-b520d70f87d0).html