Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect

Author(s)

Georgios Halkias, Arnd Florack, Adamantios Diamantopoulos, Johanna Palcu

Organisation(s)

Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology

Publication date

2017

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration, 502020 Market research, 501021 Social psychology

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/countryrelated-emotions-as-mediators-of-the-relationship-between-country-stereotype-dimensions-and-brand-affect(0f237c60-68f6-4633-93da-8e5811e08801).html