Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect
- Author(s)
- Georgios Halkias, Arnd Florack, Adamantios Diamantopoulos, Johanna Palcu
- Organisation(s)
- Department of Accounting, Innovation and Strategy, Department of Occupational, Economic and Social Psychology
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research, 501021 Social psychology
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/0f237c60-68f6-4633-93da-8e5811e08801