Perceived Brand Globalness/Localness versus Country Stereotypes as Drivers of Brand Purchase Intentions

Author(s)

Vasileios Davvetas, Georgios Halkias, Adamantios Diamantopoulos

Organisation(s)

Department of Accounting, Innovation and Strategy

Publication date

2015

Peer reviewed

Yes

Austrian Fields of Science 2012

502052 Business administration

Keywords

Portal url

https://ucrisportal.univie.ac.at/en/publications/perceived-brand-globalnesslocalness-versus-country-stereotypes-as-drivers-of-brand-purchase-intentions(03065e44-f521-423b-9424-8ee4f3afb199).html