Modeling the Role of Consumer Xenocentrism in Impacting Preferences for Domestic and Foreign Brands: A Mediation Analysis
- Author(s)
- Adamantios Diamantopoulos, Olga Davydova
- Organisation(s)
- Department of Accounting, Innovation and Strategy
- Publication date
- 2017
- Peer reviewed
- Yes
- Austrian Fields of Science 2012
- 502052 Business administration, 502020 Market research
- Keywords
- Portal url
- https://ucrisportal.univie.ac.at/en/publications/01077045-bdb9-49bb-b19b-d8135b4f2f3b