Recent Publications (since 2015)
Showing entries 561 - 580 out of 597
2015
Mladenow, A., & Strauss, C. (2015). Active Sourcing, Matching und Nachhaltigkeitskommunikation beim eRecruiting. In D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Eds.), INFORMATIK 2015: 45. Jahrestagung der Gesellschaft für Informatik, 28. September – 2. Oktober 2015 in Cottbus (pp. 483-494). Gesellschaft für Informatik e.V..
Grohs, R., Reisinger, H., & Woisetschläger, D. (2015). Attenuation of Negative Sponsorship Effects in the Context of Rival Sports Teams' Fans. European Journal of Marketing, 49(11/12), 1880-1901. https://doi.org/10.1108/EJM-01-2013-0010
Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). Can Global Brands Charge Price Premiums? Investigating the Effects of Perceived Brand Globalness on Consumers' Reservation Prices. In Proceedings of the 24th Annual Consortium for International Marketing Research: Building Bridges - Making Connections in Global World
Pauser, S. (2015). Charismatic Selling: The effect of charisma training on non-verbal behavior in personal selling. Paper presented at 28th EMAC Doctoral Colloquium, Leuven, Belgium.
Mladenow, A., Novak, N. M., Strauss, C., & Greguš, M. (2015). Clouds and Interclouds in the Real Estate Sector. In M. Younas, I. Awan, & M. Mecella (Eds.), Proceedings - 2015 International Conference on Future Internet of Things and Cloud, FiCloud 2015 and 2015 International Conference on Open and Big Data, OBD 2015 (pp. 532-537). IEEE Computer Society Press. https://doi.org/10.1109/FiCloud.2015.105
Mladenow, A., Bauer, C., & Strauss, C. (2015). Collaborative Shopping with the Crowd. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: 12th International Conference, CDVE 2015, Mallorca, Spain, September 20–23, 2015, Proceedings (Vol. 9320, pp. 162-169). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-24132-6_19
Zeugner-Roth, K., Zabkar, V., & Diamantopoulos, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), 25-54. https://doi.org/10.1509/jim.14.0038
Diamantopoulos, A., & Herz, M. (2015). Consumer in Denial - Perspectives on Consumers' Country-of-Origin Cue Usage Denial. In Proceedings of the 6th EMAC CEE Regional Conference
Wagner, U., Jamsawang, J., & Zöchling, A. (2015). Cultural aspects of package designs. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Fletcher, M., Buck, T., Plakoyiannaki, E., & Zhao, Y. O. (2015). Demystifying Case Study Selection In International Business Research. In BAM2015 Proceedings
Reisinger, H., Mayerhofer, W., & Milchram-Pinter, M. (2015). Der Einsatz prominenter Produktbefürworter in der Werbung: Eine empirische Studie. In Konsumentenverhalten: Basis für Kommunikation und Markenführung (pp. 166-173). New Business Verlag.
Garaus, M., & Wagner, U. (2015). Einkaufsverwirrung am Point-of-Sale - Eine experimentelle Untersuchung. Transfer - Werbeforschung und Praxis, 61(4), 34-40.
Wagner, U., Garaus, M., Wolfsteiner, E., & Manzinger, S. (2015). Electronic shelf labels: Customers' perception, approval and behavioral responses - a field experiment. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and implicit country-of-origin stereotypes: Using the stereotype content model to predict consumer responses.. Paper presented at 44th European Marketing Academy Conference (EMAC 2015), Leuven, Belgium.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2015). Explicit and Implicit Country-of-Origin Stereotypes: Using the Stereotype Content Model to Predict Consumer Responses. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Bartsch, F., Diamantopoulos, A., Paparoidamis, N., & Chumpitaz, R. (2015). Global Brand Ownership: The Mediating Role of Consumer Attitudes and Brand Identification. In Proceedings of the 6th EMAC CEE Regional Conference
Davvetas, V., & Diamantopoulos, A. (2015). How Product Category Shapes Preferences Towards Global and Local Brands: The Role of Decision Justifiability and Normative Expectations. In Proceedings Annual Conference of the European Marketing Academy: Collaboration in Research
Sichtmann, C., & von Selasinsky, M. (2015). Internationalization of Product-Related Services: The Role of Relationship Marketing. In S. Fließ, M. Haase, F. Jacob, & M. Ehret (Eds.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (pp. 355-368). Springer Gabler. https://doi.org/10.1007/978-3-658-07448-7_20
Mladenow, A., Bauer, C., Strauss, C., & Greguš, M. (2015). Location-based crowdsourcing services: a taxonomy of value-co-creation. In E. Gummesson, C. Mele, & F. Polese (Eds.), The 2015 Naples Forum on Service: Service Dominant Logic, Network and Systems Theory and Service Science: Integrating three Perspectives for a New Service Agenda
Mladenow, A., Novak, N. M., & Strauss, C. (2015). Micropayments in virtuellen Welten: Prozessmodell und Nutzung bei 7- bis 12-jährigen Besuchern. In D. W. Cunningham, P. Hofstedt, K. Meer, & I. Schmitt (Eds.), 45. Jahrestagung der Gesellschaft f�r Informatik - INFORMATIK 2015: Informatik, Energie und Umwelt, Proceedings (Vol. 246, pp. 1267-1277). Gesellschaft für Informatik e.V..
Showing entries 561 - 580 out of 597