Recent Publications (since 2015)
Showing entries 561 - 562 out of 562
2015
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122
Showing entries 561 - 562 out of 562