Recent Publications (since 2015)
Showing entries 561 - 564 out of 564
2015
Garaus, M., Manzinger, S., & Wagner, U. (2015). The influence of digital signage on emotions, cognition and behavioral intentions at the point of sale. In Proceedings of the 6th EMAC CEE Regional Conference
Weitzl, W., Zniva, R., & Wagner, U. (2015). The influence of marketers' and consumers' voices in the era of social media. In Collaboration in Research, Conference Proceedings - 44th EMAC Conference
Diamantopoulos, A., Florack, A., & Serfas, B. (2015). The Stereotype Content Model (SCM) in Country-of-Origin Research: Measurement Issues. Paper presented at American Marketing Association Winter Educators’ Conference, San Antonio, United States.
Wolfsteiner, E., Grohs, R., & Wagner, U. (2015). What Drives Ambush Marketer Misidentification? Journal of Sport Management, 29(2), 137-154. https://doi.org/10.1123/JSM.2014-0122
Showing entries 561 - 564 out of 564