Recent Publications (since 2015)
Showing entries 281 - 300 out of 560
2019
Steiner, E., Wagner, U., Steiner, R., Heim, K., Maurer, S., & Fina, R. (2019). The integration of visual and oral somatosensory information: How color intensity impacts temperature and texture perceptions of food products as well as related hedonic responses. In Conference Proceedings - 48th EMAC Conference
Szöcs, I., Diamantopoulos, A., Florack, A., Egger, M., & Kolbl, Z. (2019). The Interplay between Country and Brand Stereotypes in Predicting Consumer Outcomes. Paper presented at Annual Meeting of the Academy of International Business, Kopenhagen, Denmark.
Khomytska, I., Teslyuk, V., Kryvinska, N., & Beregovski, V. (2019). The Nonparametric Method for Differentiation of Phonostatistical Structures of Authorial Style. Procedia Computer Science, 160, 38-45. https://doi.org/10.1016/j.procs.2019.09.441
Wagner, U., & Pauser, S. (2019). There is No Second Chance for a First Impression: The Examination of Snap Judgements of Sales Behaviors by Means of a Program Analyzer. In Proceedings for the French-Austrian-German Workshop on Consumer Behaviour
Steiner, E., Wagner, U., Maurer, S., Steiner, R., Heim, K., & Fina, R. (2019). This dish smells creamy, I'll like it, I'll buy it - An examination of smell-texture correspondences and implications on liking, emotional responses and behavioral intentions. In Proceedings of the 10th EMAC CEE Regional Conference
Garaus, M., Florack, A., & Wolfsteiner, E. (2019). Too much of a good thing: Ceiling effects for strong partners in brand alliances. In Proceedings of the French-Austrian-German Workshop on Consumer Behavior
Wolfsteiner, E., & Garaus, M. (2019). TV advertising vs. sponsored TV content in media multitasking situations: The moderating role of sensory mode. In Proceedings of the International Conference on Research in Advertising
Steiner, E., & Wagner, U. (2019). Two sides of the coin: Verbal sensory information and its impact on consumer responses - a meta-analysis covering positive as well as backfiring effects of verbal sensory information. In Conference Proceedings - 48th EMAC Conference
Halkias, G., Diamantopoulos, A., & Florack, A. (2019). When Country Competence Backfires: Stereotype-Driven Emotions and the Dark Side of Envy. In Proceedings of the 48th European Marketing Academy Conference
2018
Lego, T., Mladenow, A., & Strauss, C. (2018). Emergency Call System - The Potential from a Business Perspective: The potential from a business perspective. In I. L. Salvadori, I. Khalil, M. Steinbauer, P. D. Haghighi, & K. G. Anderst (Eds.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (pp. 102-107). Association for Computing Machinery (ACM). https://doi.org/10.1145/3282353.3282372
Stoian, M. C., Dimitratos, P., & Plakoyiannaki, E. (2018). SME internationalization beyond exporting: A knowledge-based perspective across managers and advisers. Journal of World Business, 53(5), 768-779. https://doi.org/10.1016/j.jwb.2018.06.001
Stavraki, G., Plakoyiannaki, E., & Clarke, J. (2018). The appropriation cycle: novice and expert consumers. European Journal of Marketing, 52(9-10), 1886-1908. https://doi.org/10.1108/EJM-08-2017-0527
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). International SME Co-Creation, Knowledge Enhancement and New Product Development: How Do They Matter for Performance? In BAM2018 Conference Proceedings
Goebel, P., Reuter, C., Pibernik, R., Sichtmann, C., & Bals, L. (2018). Purchasing Managers' Willingness to Pay for Attributes that Constitute Sustainability. Journal of Operations Management, 62(1), 44-58. https://doi.org/10.1016/j.jom.2018.08.002
Buerger, B., Mladenow, A., Novak, N. M., & Strauss, C. (2018). Equity crowdfunding: Quality signals for online-platform projects and supporters’ motivations. In Research and Practical Issues of Enterprise Information Systems - 12th IFIP WG 8.9 Working Conference, CONFENIS 2018, Held at the 24th IFIP World Computer Congress, WCC 2018, Proceedings (pp. 109-119). Springer. https://doi.org/10.1007/978-3-319-99040-8_9
Fletcher, M., Zhao, Y., Plakoyiannaki, E., & Buck, T. (2018). Three Pathways to Case Selection in International Business: A Twenty–Year Review, Analysis and Synthesis. International Business Review, 27(4), 755-766. https://doi.org/10.1016/j.ibusrev.2017.12.004
Mohan, M., Brown, B. P., Sichtmann, C., & Schöfer, K. (2018). Perceived Globalness and Localness in B2B Brands: A Co-Branding Perspective. Industrial Marketing Management, 72, 59-70. https://doi.org/10.1016/j.indmarman.2018.03.014
Lego, T., Mladenow, A., Novak, N. M., & Strauss, C. (2018). The economic value of an emergency call system. In Research and Practical Issues of Enterprise Information Systems - 11th IFIP WG 8.9 Working Conference, CONFENIS 2017, Revised Selected Papers (pp. 56-66). Springer. https://doi.org/10.1007/978-3-319-94845-4_6
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2018). Types of Knowledge for Micromultinational Enterprises: An Interpretive Approach across Managers and Advisers. Paper presented at 6th International Conference on Contemporary Marketing Issues, Athen, Greece.
Kadić-Maglajlić, S., Boso, N., & Micevski, M. (2018). How Internal Marketing Drive Customer Satisfaction in Matured and Maturing European Markets? Journal of Business Research, 86(May), 291-299. https://doi.org/10.1016/j.jbusres.2017.09.024
Showing entries 281 - 300 out of 560