Recent Publications (since 2015)
Showing entries 301 - 320 out of 560
2018
Poecze, F., Ebster, C., & Strauss, C. (2018). Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts. Procedia Computer Science, 130, 660-666. https://doi.org/10.1016/j.procs.2018.04.117
Junzhe, J., Plakoyiannaki, E., & Dimitratos, P. (2018). Qualitative Case Study in International Entrepreneurship: A Review and Suggestions Forward. Paper presented at 45th Academy of International Business Conference, Birmingham, United Kingdom.
Belk, R. W., Caldwell, M., Devinney, T. M., Eckhardt, G. M., Henry, P., Kozinets, R., & Plakoyiannaki, E. (2018). Envisioning consumers: how videography can contribute to marketing knowledge. Journal of Marketing Management, 34(5-6), 432-458. https://doi.org/10.1080/0267257X.2017.1377754
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content-Eine empirische Untersuchung zu redaktionellen Sportinhalten. In MKWI 2018 - Multikonferenz Wirtschaftsinformatik (pp. 1099-1110). Leuphana Universitat Luneburg.
Kryvinska, N., & Greguš, M. (Eds.) (2018). Agile Information Business: Exploring Managerial Implications. Springer. Flexible Systems Management https://doi.org/10.1007%2F978-981-10-3358-2
Kryvinska, N., Poniszewska-Maranda, A., & Greguš, M. (2018). An Approach towards Service System Building for Road Traffic Signs Detection and Recognition. Procedia Computer Science, 141, 64-71. https://doi.org/10.1016/j.procs.2018.10.150
Pauser, S., Wagner, U., & Ebster, C. (2018). An investigation of salespeople's nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses. Journal of Personal Selling and Sales Management, 38(3), 344-369. https://doi.org/10.1080/08853134.2018.1480383
Bauer, C., Schmid, K. S., & Strauss, C. (2018). An open model for researching the role of culture in online self-disclosure. In T. X. Bui (Ed.), Proceedings of the 51st Annual Hawaii International Conference on System Sciences, HICSS 2018 (pp. 3637-3646). IEEE Computer Society. Proceedings of the Annual Hawaii International Conference on System Sciences Vol. 2018-January
Sichtmann, C., & Micevski, M. (2018). Attributions of Service Quality: Immigrant Customers’ Perspective. Journal of Services Marketing, 32(5), 559-569. https://doi.org/10.1108/JSM-06-2017-0212
Akbari, K. (2018). Bründl Sports - Über die Magie beim Verkauf von Sportartikeln. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 1-14). Facultas.
Pauser, S. (2018). Charismatic Selling: Nonverbal Behaviors in Personal Selling. Paper presented at KSMS International Conference 2018, Seoul, Korea, Republic of.
Plakoyiannaki, E., & Stavraki, G. (2018). Collage Visual Data: Pathways to Data Analysis. In C. Cassell, A. L. Cunliffe, & G. Grandy (Eds.), The SAGE Handbook of Qualitative Business and Management Research Methods (pp. 313-328). Sage Publications Ltd.. https://doi.org/10.4135/9781526430236.n19, https://doi.org/10.4135/9781526430236
Pauser, S., & Wagner, U. (2018). Communication without content: Can we predict sales effectiveness based on the sellers' nonverbal behaviors without recording any conversational content. In Conference Proceedings of the Global Sales Science Institute
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. In Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. In Proceedings of the 47th European Marketing Academy Conference
Wolfsteiner, E. (2018). Das Wunschatelier - Deine Wünsche. Dein Kleid. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 119-130). Facultas.
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2018). Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. In 9th EMAC Regional Conference
Wagner, U., Reisinger, H., & Akbari, K. (Eds.) (2018). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. (1 ed.) Facultas.
Wagner, U. (2018). Foreword. In Marketing to the Global Consumer: Conference Proceedings of the 13th SIMSR Global Marketing Conference Board
Wagner, U., & Hildebrandt, L. (2018). Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects. Marketing ZFP - Journal of Research and Management, 40(4), 5-16. https://doi.org/10.15358/0344-1369-2018-4-5
Showing entries 301 - 320 out of 560