Recent Publications (since 2015)
Showing entries 81 - 100 out of 564
2022
Glaser, M., & Reisinger, H. (2022). Don't Lose Your Product in Story Translation: How Product-Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 51(2), 188-205. https://doi.org/10.1080/00913367.2021.1973623
Wagner, U., & Ruhm, R. (2022). Effects of Acoustic Stimuli Complementing Out-Of-Home Advertising. Marketing ZFP - Journal of Research and Management, 44(1), 23.
Voelz, A., Hafner, P., & Strauss, C. (2022). Expert Opinions on Smart Retailing Technologies and Their Impacts. Journal of Data Intelligence, 3(2), 278–296. https://doi.org/10.26421/JDI3.2-5
Flunger, R., Mladenow, A., & Strauss, C. (2022). Game Analytics—Business Impact, Methods and Tools. In Studies in Systems, Decision and Control (pp. 601-617). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-77916-0_19
Auer-Srnka, K., & Zotlöterer, P. R. (2022). Kundenbindung in B2B-Märkten am Beispiel der It-Branche in Österreich. In S. Kirchmayr, M. Miernicki, A. Weilinger, & A. Wimmer (Eds.), Handbuch Kundenbindungs- und Loyalitätsprogramme (1. Auflage ed., pp. 37-57). Facultas.
Hasko, R., Hasko, O., Strauss, C., & Vyshnevska, S. (2022). MEdOps - Medical Education with Emphasis on Robotics. In N. Shakhovska, S. Chretien, I. Izonin, & J. Campos (Eds.), IDDM 2022 Informatics & Data-Driven Medicine: Proceedings of the 5th International Conference on Informatics & Data-Driven Medicine (Vol. 3302, pp. 266-271) https://ceur-ws.org/Vol-3302/short13.pdf
Galizzi, G., & Plakoyiannaki, E. (2022). Network (Over)embeddedness in International Business: A Systematic Review and Integrative Framework. In Proceedings of the 48th EIBA Annual Conference 2022
Strauss, C., & Cuzzocrea, A. (2022). Preface. In C. Strauss, A. Cuzzocrea, G. Kotsis, A. M. Tjoa, & I. Khalil (Eds.), Database and Expert Systems Applications: 33rd International Conference, DEXA 2022, Vienna, Austria, August 22–24, 2022, Proceedings, Part I (pp. v-vi). Springer International Publishing. https://doi.org/10.1007/978-3-031-12423-5
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring: A Multi-disciplinary Literature Review and a Future Research Agenda. In Proceedings of the 36th British Academy of Management (BAM) Conference
Makri, K., Leri, I., & Plakoyiannaki, E. (2022). Reshoring Literature: Analyzing the Past and Present to Predict the Future. In Proceedings of the 48th EIBA Annual Conference
Posch, L., Mladenow, A., & Strauss, C. (2022). Reward-based Crowdfunding: successful signaling from an entrepreneur. CEUR Workshop Proceedings, 3171, 999-1014. http://ceur-ws.org/Vol-3171/paper72.pdf
Boric, S., & Strauss, C. (2022). Systematic Retrieval and Analysis of Heterogenous Online Retail Platform Data to Support Customer Targeting in Gaming Business. In N. Kryvinska, & M. Greguš (Eds.), Developments in Information & Knowledge Management for Business Applications (1 ed., pp. 479-504). Springer International Publishing AG . https://doi.org/10.1007/978-3-030-95813-8_19
Szöcs, I., & Montanari, M. G. (2022). The “Dark Side” of CSR: Brands’ Irresponsible Business Practices and Consumers’ Price Responses. In Proceedings of the EMAC Annual Conference. Budapest
Izonin, I., Tkachenko, R., Shakhovska, N., Ilchyshyn, B., Greguš, M., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. 480-484. Paper presented at 12th International Conference on Advanced Computer Information Technologies (ACIT).
Izonin, I., Ilchyshyn, B., Tkachenko, R., Gregus, M., Shakhovska, N., & Strauss, C. (2022). Towards Data Normalization Task for the Efficient Mining of Medical Data. In 2022 12th International Conference on Advanced Computer Information Technologies (pp. 480-484). IEEE. https://doi.org/10.1109/ACIT54803.2022.9913112
Boric, S., & Strauss, C. (2022). What turns a Freemium Player into a Paying Player. Journal of Data Intelligence, 3(2), 201-217.
2021
Szöcs, I., & Micevski, M. (2021). Corporate Responsibility as an Effective Marketing Practice for Improving Consumers` Brand Evaluations - Critical Overview, New Insights, and Future Directions. In S. Markovic, C. Sancha, & A. Lindgreen (Eds.), Handbook of Sustainability-Driven Strategy in Practice (pp. 79-93). Edward Elgar Publishing. https://doi.org/10.4337/9781789908350
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Paper presented at European International Business Association Conference, Madrid, Spain. https://eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 53. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Showing entries 81 - 100 out of 564