Recent Publications (since 2015)
Showing entries 321 - 340 out of 567
2018
Reimann, O., Wagner, U., & Reisinger, H. (2018). Consumers' perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. In Brand Camp 4
Sichtmann, C., Micevski, M., & Halkias, G. (2018). Country Stereotypes and Their Influence on Attributions in Intercultural Service Encounters. In Proceedings of the 47th European Marketing Academy Conference
Wolfsteiner, E. (2018). Das Wunschatelier - Deine Wünsche. Dein Kleid. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 119-130). Facultas.
Kolbl, Z., Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Zabkar, V. (2018). Effects of Value and Risk Perceptions on Purchase Intentions for Global Brands: Evidence from Three European Countries. In 9th EMAC Regional Conference
Wagner, U., Reisinger, H., & Akbari, K. (Eds.) (2018). Fallstudien aus der österreichischen Marketingpraxis 8: Ein Arbeitsbuch zu den Grundzügen des Marketing. (1 ed.) Facultas.
Wagner, U. (2018). Foreword. In Marketing to the Global Consumer: Conference Proceedings of the 13th SIMSR Global Marketing Conference Board
Wagner, U., & Hildebrandt, L. (2018). Forty Years of the Journal “Marketing Zeitschrift für Forschung und Praxis – Journal of Research and Management”: Retrospection and Prospects. Marketing ZFP - Journal of Research and Management, 40(4), 5-16. https://doi.org/10.15358/0344-1369-2018-4-5
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). Global Brand Stereotypes and Consumer-Brand Identification: Is Warmth More Important Than Competence? In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Kolbl, Z. (2018). How Does Brand Globalness and Localness Influence Consumer Perceptions of Value and Risk? Testing a Mediating Model in Three Countries. In Proceedings of the 2018 Winter Marketing Academic Conference (Winter AMA)
Pauser, S. (2018). Hut & Stiel - Der Kreislauf - Kaffeesatz und Pilzzucht. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 81-91). Facultas.
Glaser, M. (2018). Kaiserresidenz Schloss Schönbrunn - Weltkulturerbe und Touristenmagnet. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 45-56).
Garaus, M., & Wagner, U. (2018). Let me entertain you - Reducing perceived waiting time through digital signage. In Proceedings for the 47th EMAC Conference 2018
Mladenow, A., Mollova, A., & Strauss, C. (2018). Mobile Technology Contributing to Omni-Channel Retail. In P. D. Haghighi, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), MoMM 2018 - Proceedings of the 16th International Conference on Advances in Mobile Computing and Multimedia (pp. 92-101). ACM. https://doi.org/10.1145/3282353.3282371
Akbari, K., & Wagner, U. (2018). Multi-tier Pay What You Want: Combining Endogeneous and Second-degree Price Discrimination. In Proceedings of the Global Marketing Conference (pp. 716).
Plakoyiannaki, E., & Stavraki, G. (2018). Organizational processes and capabilities. In M. Saren (Ed.), Marketing graffiti: The writing on the wall (2 ed., pp. 201-226)
Beier, N., Mladenow, A., & Strauss, C. (2018). Paid Content - Eine empirische Untersuchung zu redaktionellen Sportinhalten. 1099-1110. Paper presented at Multikonferenz Wirtschaftsinformatik, Lünneburg, Germany.
Akbari, K., & Wagner, U. (2018). Pay-what-you-want pricing for multiple goods. In Proceedings for the 47th EMAC Conference
Akbari, K., & Wagner, U. (2018). Pay-what-you-want-pricing: If it is of little use to me, I do not want to hurt you. In Proceedings of the 9th EMAC CEE Regional Conference
Kolbl, Z., Diamantopoulos, A., & Arslanagic-Kalajdzic, M. (2018). Perceived Value and Risk as Mediators Between Perceived Brand Globalness/ Localness and Purchase Intentions. In Proceedings of the 47th European Marketing Academy Conference
Tkachenko, R., Izonin, I., Kryvinska, N., Chopyak, V., Lotoshynska, N., & Danylyuk, D. (2018). Piecewise-linear Approach for Medical Insurance Costs Prediction using SGTM Neural-Like Structure. In Proceedings of the 1st International Workshop on Informatics & Data-Driven Medicine (IDDM 2018) (Vol. 2255).
Showing entries 321 - 340 out of 567