Recent Publications (since 2015)
Showing entries 141 - 160 out of 564
2021
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In Proceedings of the 50th Annual Conference of the European Marketing Academy Article 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Neudoerfer, F., Mladenow, A., & Strauss, C. (2021). Urban Crowd-Logistics - Monetary compensation and willingness to work as occasional driver. Procedia Computer Science, 184, 508-515. https://doi.org/10.1016/j.procs.2021.03.064
Nguyen, H. S., Mladenow, A., Strauss, C., & Auer-Srnka, K. (2021). Voice Commerce: Anthropomorphism Using Voice Assistants. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 434-442). ACM. https://doi.org/10.1145/3487664.3487724
Wagner, U., & Charinsarn, A. R. (2021). What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation. Journal of International Consumer Marketing, 33(1), 1-18. https://doi.org/10.1080/08961530.2020.1741483
2020
Halkias, G., & Diamantopoulos, A. (2020). Universal Dimensions of Individuals' Perception: Revisiting the Operationalization of Warmth and Competence with a Mixed-Method Approach. International Journal of Research in Marketing, 37(4), 714-736. https://doi.org/10.1016/j.ijresmar.2020.02.004
Philipp, R., Mladenow, A., Strauss, C., & Voelz, A. (2020). Machine Learning as a Service: Challenges in Research and Applications. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), Proceedings of the 22nd International Conference on Information Integration and Web-based Applications& Services (iiWAS2020): Nov. 30 -Dec. 2. 2020 Chiang Mai, Thailand (pp. 396-406). ACM. https://doi.org/10.1145/3428757.3429152
Reiting, P., Mladenow, A., Strauss, C., & Kotsis, G. (2020). Mobile payment: Classic approaches to promote consumer adoption. ACM International Conference Proceedings Series, 84-93. https://doi.org/10.1145/3428690.3429182
Raff, A., Mladenow, A., & Strauss, C. (2020). Music Discovery as Differentiation Strategy for Streaming Providers. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2020 - The 22nd International Conference on Information Integration and Web-based Applications & Services (pp. 476-480). ACM. https://doi.org/10.1145/3428757.3429151
Poecze, F., & Strauss, C. (2020). Social Capital on Social Media — Concepts, Measurement Techniques and Trends in Operationalization. Information, 11(11), 1-16. Article 515. https://doi.org/10.3390/info11110515
Dewsnap, B., Micevski, M., Cadogan, J., & Kadic-Maglajlic, S. (2020). Flexibility in Marketing & Sales Interfacing Processes. Industrial Marketing Management, 91(November), 285-300. https://doi.org/10.1016/j.indmarman.2020.09.005
Bourdin, D., & Sichtmann, C. (2020). The Direct, Indirect, and Conditional Effects of a Foreign Employee's Accent on Customer Participation in Services. In Proceedings of the Global Marketing Conference at Seoul (Vol. November 2020, pp. 473-484) https://doi.org/10.15444/GMC2020.04.07.01
Schleef, M., Steinlechner, J., Stummer, C., & Strauss, C. (2020). Cooperation Between Performance and Innovation Engine: An Exploratory Study of Digital Innovation Labs in Family Business. In Y. Luo (Ed.), Cooperative Design, Visualization, and Engineering: CDVE 2020 (Vol. 12341, pp. 249-259). Springer. Advance online publication. https://doi.org/10.1007/978-3-030-60816-3_28
Garaus, M., & Halkias, G. (2020). One Color Fits All: Product Category Color Norms and (A)typical Package Colors. Review of Managerial Science, 14(5), 1077–1099. https://doi.org/10.1007/s11846-018-0325-9
Davvetas, V., Diamantopoulos, A., Zaefarian, G., & Sichtmann, C. (2020). Ten Basic Questions About Structural Equations Modeling You Should Know the Answers To - But Perhaps You Don't. Industrial Marketing Management, 90, 252-263. https://doi.org/10.1016/j.indmarman.2020.07.016
Michaelidou, N., Micevski, M., & Halkias, G. (2020). Dominant Motives and Perceptual Drivers of Social Media Advertising Response: Are Users More Receptive to Advertising on Facebook or YouTube? In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84704&Dominant%20Motives%20and%20Perceptual%20Drivers%20of%20Social
Diamantopoulos, A., Egger, M., Florack, A., Gidaković, P., Kolbl, Z., Szöcs, I., & Zabkar, V. (2020). On the Interplay of Brand Origin, Brand and Brand User Stereotypes. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83474&On%20the%20Interplay%20of%20Brand%20Origin,%20Brand%20and%20Brand
Diamantopoulos, A., Matarazzo, M., & Petrychenko, A. (2020). One More Time: Does Country Image Influence Consumers' Willingness to Pay? In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-84338&One%20More%20Time:%20Does%20Country%20Image%20Influence%20Consum
Sichtmann, C., & Bourdin, D. (2020). The Relationship between Service Staff Accents and Customer Participation: An Examination of Mediators. In Proceedings of the 11th EMAC Regional Conference http://proceedings.emac-online.org/index.cfm?abstractid=R2020-83948&The%20Relationship%20between%20Service%20Staff%20Accents%20and
Latinovic, Z., Micevski, M., & Kadić-Maglajlić, S. (2020). What If High Is Too High: The Role of Regulation of Emotion in Sales Interactions. In Proceedings of the 11th EMAC Regional Conference
Showing entries 141 - 160 out of 564