Recent Publications (since 2015)
Showing entries 341 - 360 out of 563
2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. In Proceedings of the Global Marketing Conference (pp. 715).
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. In 9th EMAC Regional Conference
Pauser, S., & Wagner, U. (2018). The dose makes the poison: Investigating the optimum level of a salesperson's charisma. Marketing ZFP - Journal of Research and Management, 40(1), 35 - 47. https://doi.org/10.15358/0344-1369-2018-1-35
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. In Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. In Proceedings for 2018 AMA Winter Academic Conference (Vol. 29)
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. In Data-Centric Business and Applications (pp. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8
Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps. Journal of Marketing Management, 34(13-14), 1196-1226. https://doi.org/10.1080/0267257X.2018.1544167
Pawlak, M., Poniszewska-Maranda, A., & Kryvinska, N. (2018). Towards the intelligent agents for blockchain e-voting system. Procedia Computer Science, 141, 239-246. https://doi.org/10.1016/j.procs.2018.10.177
Ebster, C., & Khalil, R. (2018). Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 15-28). Facultas.
Ayodeji, O., & Kryvinska, N. (2018). "Virtual Money as a Service" for Enterprises Servitization in Modern Digital Economy. In A. Bigdeli, T. Frandesen, J. Raja, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference (pp. 275-276)
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S. (2018). Welche Strategien wenden Unternehmen an, um Marktmacht zu erlangen bzw. auszubauen? Kurswechsel: Zeitschrift für gesellschafts-, wirtschafts- und umweltpolitische Alternativen, 1, 37-44.
2017
Flunger, R., Mladenow, A., & Strauss, C. (2017). The free-to-play business model. In M. IndrawanSantiago, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Eds.), 19th International Conference on Information Integration and Web-Based Applications and Services, iiWAS2017 - Proceedings (Vol. Part F134476, pp. 373-379). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151759.3151802
Mladenow, A., Novak, N. M., & Strauss, C. (2017). The OCEAN-model for location based services. In E. Pardede, PD. Haghighi, IL. Salvadori, M. Steinbauer, Khalil, & G. AnderstKotsis (Eds.), 15th International Conference on Advances in Mobile Computing and Multimedia, MoMM 2017 - Proceedings (Vol. Part F133807, pp. 206-209). Association for Computing Machinery (ACM). https://doi.org/10.1145/3151848.3151883
Kampouri, K., & Plakoyiannaki, E. (2017). International Networking and Post-Entry Decisions of Family Managed vs. Family Owned Firms. In Proceedings of the 43rd Annual conference of the European International Business Academy
Zabkar, V., Arslanagic-Kalajdzic, M., Diamantopoulos, A., & Florack, A. (2017). Brothers in Blood, Yet Strangers to Global Brand Purchase: A Four-Country Study of the Role of Consumer Personality. Journal of Business Research, 80(November), 228-235. https://doi.org/10.1016/j.jbusres.2017.06.006
Showing entries 341 - 360 out of 563