Recent Publications (since 2015)
Showing entries 341 - 360 out of 567
2018
Sasse, R., Mladenow, A., Schaffhauser-Linzatti, M., & Strauss, C. (2018). Public initiatives to improve conditions for high tech start-ups. In M. Indrawan-Santiago, E. Pardede, I. L. Salvadori, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), iiWAS 2018 - Proceedings of the 20th International Conference on Information Integration and Web-based Applications & Service, November 2018 (pp. 381-390). ACM. https://doi.org/10.1145/3282373.3282425
Bauer, C., Garaus, M., Strauss, C., & Wagner, U. (2018). Research Directions for Digital Signage Systems in Retail. In E. Shakshuki, & A. Yasar (Eds.), 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN) / 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH) (Vol. 141, pp. 503-506). ELSEVIER SCIENCE BV. https://doi.org/10.1016/j.procs.2018.10.135
Davvetas, V., & Diamantopoulos, A. (2018). "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26(2), 1-21. https://doi.org/10.1509/jim.17.0040
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S., & Wagner, U. (2018). The communication style matters: Improving sales effectiveness by using sociometric sensors. In Proceedings of the Global Marketing Conference (pp. 715).
Diamantopoulos, A., & Herz, M. (2018). The Concept of Regionality: (Mis)interpretation and Potentially Deceptive Use of Regional Product Labels. In 9th EMAC Regional Conference
Pauser, S., & Wagner, U. (2018). The dose makes the poison: Investigating the optimum level of a salesperson's charisma. Marketing ZFP - Journal of Research and Management, 40(1), 35 - 47. https://doi.org/10.15358/0344-1369-2018-1-35
Reimann, O., Wagner, U., & Reisinger, H. (2018). The effect of multiple endorsements: Differences between celebrity endorsement and celebrity co-branding. In Proceedings of the 47th EMAC Conference 2018
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. In Proceedings for 2018 AMA Winter Academic Conference (Vol. 29)
Kolbl, Z., Arslanagic-Kalajdzic, M., & Diamantopoulos, A. (2018). The Mediating Roles of Perceived Value and Risk on Global Brand Purchase: Evidence from two European Countries. In Global Marketing Conference 2018
Gorka, R., Strauss, C., & Ebster, C. (2018). The Role of Variety Engineering in the Co-creation of Value. In Data-Centric Business and Applications (pp. 179-199). Springer. https://doi.org/10.1007/978-3-319-94117-2_8
Stocchi, L., Michaelidou, N., Pourazad, N., & Micevski, M. (2018). The Rules of Engagement: How to Motivate Consumers to Engage with Branded Mobile Apps. Journal of Marketing Management, 34(13-14), 1196-1226. https://doi.org/10.1080/0267257X.2018.1544167
Pawlak, M., Poniszewska-Maranda, A., & Kryvinska, N. (2018). Towards the intelligent agents for blockchain e-voting system. Procedia Computer Science, 141, 239-246. https://doi.org/10.1016/j.procs.2018.10.177
Ebster, C., & Khalil, R. (2018). Trader Joe's - An Experiential Discount Retailer Conquers the Culinary Seas. In U. Wagner, H. Reisinger, & K. Akbari (Eds.), Fallstudien aus der österreichischen Marketingpraxis 8 (1 ed., Vol. 8, pp. 15-28). Facultas.
Ayodeji, O., & Kryvinska, N. (2018). "Virtual Money as a Service" for Enterprises Servitization in Modern Digital Economy. In A. Bigdeli, T. Frandesen, J. Raja, & T. Baines (Eds.), Proceedings of the Spring Servitization Conference (pp. 275-276)
Halkias, G., Diamantopoulos, A., Florack, A., & Palcu, J. (2018). Visual Attention as a Necessary (Yet Not Necessarily Sufficient) Condition for Country-of-Origin Effects on Consumer Preferences. In Proceedings of the 47th European Marketing Academy Conference
Pauser, S. (2018). Welche Strategien wenden Unternehmen an, um Marktmacht zu erlangen bzw. auszubauen? Kurswechsel: Zeitschrift für gesellschafts-, wirtschafts- und umweltpolitische Alternativen, 1, 37-44.
Showing entries 341 - 360 out of 567