Recent Publications (since 2015)


2016


Sarstedt, M., Diamantopoulos, A., & Salzberger, T. (2016). Should We Use Single Items? Better Not. Journal of Business Research, 69(8), 3199-3203. https://doi.org/10.1016/j.jbusres.2016.02.040

Mladenow, A., Bauer, C., & Strauss, C. (2016). Power to the (shopping) people! Changing traditional customer-vendor interaction in online markets by ICT-enabled "group buying". In F. D'Ascenzo, M. Magni, A. Lazazzara, & S. Za (Eds.), Blurring the Boundaries Through Digital Innovation: Individual, Organizational, and Societal Challenges (pp. 203-213). Springer. https://doi.org/10.1007/978-3-319-38974-5_16

Kampouri, K., Plakoyiannaki, E., & C., S. (2016). The role of Emotions of Small & Medium Family Businesses (SMFBs) in International Strategic Networking Decisions. Paper presented at 4th International Conference on Contemporary Marketing Issues, Heraklion, Greece.

Ebster, C. (2016). A 1 - Marketing Research for M-Commerce. In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Vol. 7, pp. 23 -34). Facultas.

Wagner, U., Hildebrandt, L., & Wierenga, B. (2016). About EMAC Fellows. The EMAC Chronicle, 17.

Michaelidou, N., & Micevski, M. (2016). Are you Watching Me? The Ethics of Social Media Research. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data

Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2016). Attention to Country of Origin Information. Paper presented at Association for Consumer Research Conference (ACR 2016), Berlin, Germany.

Makarova, T., Mladenow, A., & Strauss, C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking: eine empirische Untersuchung. In H. C. Mayr, & M. Pinzger (Eds.), Informatik 2016 - Proceedings: 26.-30. September 2016 Klagenfurt, Österreich (pp. 1071-1085). Gesellschaft für Informatik e.V..

Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Paper presented at 3rd AIB-CEE Chapter Conference, Prag, Czech Republic.

Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Paper presented at Global Marketing Conference 2016, Hongkong, China.