Recent Publications (since 2015)


2016


Akbari, K., & Wagner, U. (2016). Customer Approval of Probabilistic Price Promotions. Paper presented at 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegovina.

Pauser, S. (2016). Customer Reactions to Responsible Business Practices: An Investigation of SMEs Across Industries. Paper presented at Conference on Business Ethics and Competitiveness in SMEs, Wien, Austria.

Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data

Gomez Diaz, L., & Diamantopoulos, A. (2016). Emotions Generated by Country Stereotypes: A Facial Coding Approach. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data

Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Paper presented at International Conference Information Systems 2016, Dublin, Ireland.

Wagner, U., & Eberhardsteiner, L. (2016). Grocery shopping in traditional retail outlets and online: are there differences?. Paper presented at Conference on Emerging Markets 2016, Bangkok, Thailand.

Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference

Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.

Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. In Proceedings of the 7th European Marketing Academy Regional Conference

Mladenow, A., Novak, N. M., & Strauss, C. (2016). Internet of Things Integration in Supply Chains: An Austrian Business Case of a Collaborative Closed-Loop Implementation. In A. M. Tjoa, L. D. Xu, M. Raffai, & N. M. Novak (Eds.), Research and Practical Issues of Enterprise Information Systems: 10th IFIP WG 8.9 Working Conference, CONFENIS 2016, Vienna, Austria, December 13–14, 2016, Proceedings (pp. 166-176). Springer International Publishing AG . Lecture Notes in Business Information Processing Vol. 268 https://doi.org/10.1007/978-3-319-49944-4_13

Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Davvetas, V. (2016). Is Brand Globalness in the Eye of the Beholder?” Revisiting the Interplay between Perceived Brand Globalness and Consumer Characteristics on Brand Responses. Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.

Wagner, U. (2016). Islamic Marketing, Some Thoughts. In Nestorovic (Ed.), Islamic Marketing, Understanding the Socio-Economic, Cultural and Politico-Legal Environment

Benoit, S., Hogreve, J., Sichtmann, C., & Bilstein, N. (2016). Member Participation in Commerce-Based Online Communities. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data

Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (Eds.) (2016). Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings. Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI Lecture Notes in Computer Science Vol. 9847

Muhammad, Y., Awan, I., Kryvinska, N., Strauss, C., & van Thanh, D. (2016). Mobile Web and Intelligent Information Systems: Preface. In Mobile Web and Intelligent Information Systems: 13th International Conference, MobiWIS 2016, Vienna, Austria, August 22-24, 2016, Proceedings (Vol. 9847). Springer International Publishing AG . Information Systems and Applications, incl. Internet/Web, and HCI