Recent Publications (since 2015)
Showing entries 461 - 480 out of 566
2016
Makarova, T., Mladenow, A., & Strauss, C. (2016). Barrierefreiheit im Internet und Suchmaschinenranking: eine empirische Untersuchung. In H. C. Mayr, & M. Pinzger (Eds.), Informatik 2016 - Proceedings: 26.-30. September 2016 Klagenfurt, Österreich (pp. 1071-1085). Gesellschaft für Informatik e.V..
Arslanagic-Kalajdzic, M., Zabkar, V., Diamantopoulos, A., & Florack, A. (2016). Brothers in Blood, Yet Strangers in Response to Global Brands: A Four-Country Study of the Role of Consumer Personality. Paper presented at 3rd AIB-CEE Chapter Conference, Prag, Czech Republic.
Pauser, S., Wagner, U., & Ebster, C. (2016). Charismatic selling: An investigation of charismatic nonverbal behaviors in personal selling. Paper presented at Global Marketing Conference 2016, Hongkong, China.
Pauser, S., Ebster, C., & Wagner, U. (2016). Charismatic selling: The impact of a charismatic salesperson on customers' approach behaviors in personal selling - An experimental study. Paper presented at 45th European Marketing Academy Conference (EMAC 2016), Oslo, Norway.
Bursuk, I., Mladenow, A., & Strauss, C. (2016). Co-Founder Search for Tech Start-ups in Europe: An empirical study. First Workshop on Green (Responsible, Ethical, Social/Sustainable) IT and IS – the Corporate Perspective, Wien, Austria. Advance online publication.
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Akbari, K., & Wagner, U. (2016). Customer Approval of Probabilistic Price Promotions. Paper presented at 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegovina.
Pauser, S. (2016). Customer Reactions to Responsible Business Practices: An Investigation of SMEs Across Industries. Paper presented at Conference on Business Ethics and Competitiveness in SMEs, Wien, Austria.
del Campo, C., Pauser, S., Steiner, E., & Vetschera, R. (2016). Decision making styles and the use of heuristics in decision making. Journal of Business Economics, 86(4), 389-412. https://doi.org/10.1007/s11573-016-0811-y
Diamantopoulos, A., Arslanagic-Kalajdzic, M., & Obradovic, J. (2016). Does Brand Globalness Consistently Result in Superior Brand Evaluations? Experimental Evidence. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Steiner, E., & Wagner, U. (2016). Einfluss amodaler, sensorischer Verpackungsinformationen auf Assoziationen zum betreffenden Produkt. Marketing ZFP - Journal of Research and Management , 38(3), 119 - 134. https://doi.org/10.15358/0344-1369-2016-3-119
Gomez Diaz, L., & Diamantopoulos, A. (2016). Emotions Generated by Country Stereotypes: A Facial Coding Approach. In Proceedings of the 45th European Marketing Academy Conference: Marketing in the Age of Data
Benoit (née Moeller), S., Bilstein, N., Hogreve, J., & Sichtmann, C. (2016). Explaining Social Exchanges in Information-Based Online Communities (IBOCs). Journal of Service Management, 27(4), 460-480. https://doi.org/10.1108/JOSM-09-2015-0287
Wagner, U., Reisinger, H., & Schwand, C. (Eds.) (2016). Fallstudien aus der österreichischen Marketingpraxis 7. (1 ed.) Facultas.
Barokova, A., Kryvinska, N., & Strauss, C. (2016). From Traditional Services to eServices: a Business Value Analysis. Paper presented at International Conference Information Systems 2016, Dublin, Ireland.
Wagner, U., & Eberhardsteiner, L. (2016). Grocery shopping in traditional retail outlets and online: are there differences?. Paper presented at Conference on Emerging Markets 2016, Bangkok, Thailand.
Garaus, M., Manzinger, S., & Wagner, U. (2016). Happy grocery shopper: The creation of positive emotions through affective digital signage content. In Proceedings of the 2016 Winter Marketing Educators' Conference
Diamantopoulos, A. (2016). How Not to Generate an Interesting Research Question (in COO but not only ...). Paper presented at Annual Meeting of the Academy of International Business (AIB 2016) , New Orleans, United States.
Halkias, G., Micevski, M., Diamantopoulos, A., & Milchram, C. (2016). Increasing the Effectiveness of Foreign Brand Communication: Consumer Culture Positioning and Brand Schema Violations. In Proceedings of the 7th European Marketing Academy Regional Conference
Showing entries 461 - 480 out of 566