Recent Publications (since 2015)
Showing entries 381 - 400 out of 564
2017
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention Asymmetry: How Judgements of Warmth and Competence Direct Attention to a Product´s Country of Origin. Paper presented at La Londe Conference 2017, La Londe-les-Maures, France.
Palcu, J., Florack, A., Diamantopoulos, A., & Halkias, G. (2017). Attention to Country-of-Origin Information: An Eye-Tracking Approach. In Proceedings of the American Marketing Association Winter Educators’ Conference
Foltean, F., Wagner, U., & Veghes, C. (Eds.) (2017). Bridging the Marketing Theory/Practice Gap and the Competitiveness of New Europe: 8th EMAC Regional Conference, Timisoara. European Marketing Academy.
Brasseur, T.-M., Strauss, C., & Mladenow, A. (2017). Business Model Innovation to Support Smart Manufacturing. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1008&context=sigbd2017
Penzel, D., Kryvinska, N., & Strauss, C. (2017). Cloud Market – Analysis of Potentials and Challenges for Service Providers. Paper presented at Americas Conference on Information Systems, Boston, United States. http://aisel.aisnet.org/cgi/viewcontent.cgi?article=1003&context=sigbd2017
Ernst, C., Mladenow, A., & Strauss, C. (2017). Collaboration and crowdsourcing in emergency management. International Journal of Pervasive Computing and Communications, 13(2), 176-193. https://doi.org/10.1108/IJPCC-03-2017-0026
Micevski, M., & Michaelidou, N. (2017). Consumers' Ethical Perceptions of Social Media Analytics Practice: Modeling Outcomes. In Proceedings of the 8th European Marketing Academy Regional Conference
Reimann, O., Reisinger, H., & Wagner, U. (2017). Consumers' Perception of Celebrity Endorsement and Celebrity Co-Branding: Similarities and Differences. Paper presented at 39th Annual ISMS Marketing Science Conference, United States.
Halkias, G., Florack, A., Diamantopoulos, A., & Palcu, J. (2017). Country-Related Emotions as Mediators of the Relationship between Country Stereotype Dimensions and Brand Affect. In Proceedings of the 46th European Marketing Academy Conference
Seo, Y., Choi, Y. K., & Wagner, U. (2017). Cross-cultural Luxury Advertising: CLT and Functional Attitudes. In Proceedings of the ANZMAC Conference 2017
Arslanagic-Kalajdzic, M., Zabkar, V., & Diamantopoulos, A. (2017). Does Being an Accountable vs. Non-Accountable Supplier/Provider Matter for Consumer Perceived Value in Business Relationships? In Proceedings of the 8th European Marketing Academy Regional Conference
Sichtmann, C., Micevski, M., & Artner, S. (2017). Does It Matter Who You Are or What You Do? Immigrant Customers’ Cultural and Behavioural Attributions of Service Quality. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Choi, Y. K., Seo, Y., & Wagner, U. (2017). Effective luxury brand advertising for social media: message arguments, social ties, and culture. In Proceedings of the 2017 Global Fashion Management Conference (pp. 85).
Mladenow, A., & Strauss, C. (2017). Eine kombinierte Web Usability Methode für Start-Up Unternehmen. In M. Eibl, & M. Gaedke (Eds.), 47. Jahrestagung der Gesellschaft fur Informatik, Informatik 2017 (Vol. P275, pp. 2335-2342). Gesellschaft für Informatik e.V.. https://doi.org/10.18420/in2017_236, https://doi.org/10.18420/in2017_236
Buerger, B., Mladenow, A., & Strauss, C. (2017). Equity Crowdfunding Market: Assets and Drawbacks. In International Conference Information Systems 2017 Special Interest Group on Big Data Proceedings (pp. 1-5). Article 6 AISeL.
Sichtmann, C., Schöfer, K., Blut, M., & Kemp, C. J. (2017). Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers. European Journal of Marketing, 51(1), 200-218. https://doi.org/10.1108/EJM-08-2013-0460
Wagner, U. (2017). Foreword. In S. Dash, A. Goyal, D. D. Gupta, & K. B. Gupta (Eds.), Reaching Consumers of Emerging Markets: Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board
Davvetas, V., & Halkias, G. (2017). Global and Local Brand Stereotypes: Affect, Approach-Avoidance Behavior, and Consumer-Brand Relationship Building. Paper presented at 26th Annual Consortium in International Marketing Research (CIMaR 2017), Florenz, Italy.
Stoian, M.-C., Dimitratos, P., & Plakoyiannaki, E. (2017). How Far Can They Go? An Analysis of International Performance in Micromultinational Enterprises and Exporting SMEs. In BAM2017 Conference Proceedings
Showing entries 381 - 400 out of 564