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27.05.2021
26.05.2021
Publications
Showing entries 460 - 462 out of 561
Sichtmann, C., Benoit, S., & Hartmann, J. (2016). Consumer Willingness to Pay for Responsible and Irresponsible Product Attributes: Insights from Incentive -Compatible Measurement Approaches. In Proceedings of the 2016 Winter Marketing Academic Conference (Winter AMA): What Happens in Marketing, Stays Digital: Rethinking Marketing in the Era of Unlimited Data
Balabanis, G., & Diamantopoulos, A. (2016). Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective. Journal of International Marketing, 24(3), 58-77. https://doi.org/10.1509/jim.15.0138
Akbari, K., & Wagner, U. (2016). Customer Approval of Probabilistic Price Promotions. Paper presented at 7th European Marketing Academy Regional Conference, Sarajevo, Bosnia and Herzegovina.
Showing entries 460 - 462 out of 561