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27.05.2021
26.05.2021
Publications
Showing entries 4 - 6 out of 563
Häcker, M. L., & Auer-Zotlöterer, K. (Accepted/In press). Breaking Barriers: Addressing Women's Ignored Needs. Paper presented at AM2025 Academy of Marketing Conference, Cork, Ireland.
Diamantopoulos, A., Matarazzo, M., Mrad, M., & Maack, M. (2025). Consumer Xenocentrism and Well-Being: Conspicuous Consumption Orientation, Brand Addiction, and Self-Esteem. Journal of International Marketing, 33(1), 51-70. https://doi.org/10.1177/1069031X241264992
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.