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27.05.2021
26.05.2021
Publications
Showing entries 7 - 9 out of 566
Auer-Zotlöterer, K., & Resch, C. (2025). Consumer Behavior - Konsumentenverhalten (Digitale Serie). Manuscript in preparation. Web publication
Auer-Zotlöterer, K. (Accepted/In press). Escape with the Louvre. A Digital Customer Journey: Case Study. In Armstrong (Ed.), Marketing. An Introduction Pearson.
Auer-Zotlöterer, K., Resch, C., & Eisend, M. (2025). Was ist Marketing? Einführung ins Marketing & seine Grundlagen (Digitale Serie). Manuscript in preparation. Web publication
Showing entries 7 - 9 out of 566