News
Studies
Research
27.05.2021
26.05.2021
Publications
Showing entries 223 - 225 out of 564
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2019). The Relational Value of Perceived Brand Globalness and Localness. Journal of Business Research, 104(Nov), 597-613. https://doi.org/10.1016/j.jbusres.2018.10.025
Glaser, M., & Reisinger, H. (2019). This is Personal Now: Comparing the Use of Celebrities and Unknown Actors in Narrative Advertisements. In Proceedings of the French-Austrian-German Workshop on consumer Behavior
Hoorani-Hafeez, B., Plakoyiannaki, E., & Gibbert, M. (2019). Unboxing the Black Box: Towards a Typology of Theorizing from Qualitative Single Case Studies. In BAM2019 Conference Proceedings
Showing entries 223 - 225 out of 564