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27.05.2021
26.05.2021
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Showing entries 28 - 30 out of 562
Montanari, M. G., Bell, L., Diamantopoulos, A., & Wagner, U. (2023). The Effect of Implicit versus Explicit Country-of-Origin Cues on Consumers’ Willingness to Pay for a Brand. In Proceedings of the 14th EMAC Regional Conference
Davvetas, V., Sichtmann, C., Saridakis, C., & Diamantopoulos, A. (2023). The Global/Local Product Attribute: Decomposition, Trivialization, and Price Trade-Offs in Emerging and Developed Markets. Journal of International Marketing, 31(3), 19-40. https://doi.org/10.1177/1069031X221143095
Plakoyiannaki, E., Paavilainen-Mäntymäki, E., & Hoorani, B. H. (2023). Taming the ‘Mythical Beast’: Revisiting the Myths of Historical Research in International Business Scholarship. In S. Decker, W. M. Foster, & E. Giovannoni (Eds.), Handbook of Historical Methods for Management (pp. 425-442). Edward Elgar Publishing. https://doi.org/10.4337/9781800883741.00038
Showing entries 28 - 30 out of 562