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27.05.2021
26.05.2021
Publications
Showing entries 25 - 27 out of 564
Glaser, M., Reisinger, H., & Florack, A. (2024). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 53(4), 568-587. https://doi.org/10.1080/00913367.2023.2275773
Matarazzo, M., & Diamantopoulos, A. (2023). Applying Reactance Theory to Study Consumer Responses to COVID Restrictions: A Note on Model Specification. International Marketing Review, 40(5), 894-905. https://doi.org/10.1108/IMR-12-2021-0370
Domuța, A. D., & Strauss, C. (2023). Drivers of mobile banking adoption in Austria and Romania - Adaptation of UTAUT in a cross-cultural context. 9th Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Showing entries 25 - 27 out of 564