News
Studies
Research
27.05.2021
26.05.2021
Publications
Showing entries 136 - 138 out of 560
Hafner, P., Voelz, A., & Strauss, C. (2021). Smart Retailing Technologies to counter current Retail Challenges - An Assessment of Impacts. In E. Pardede, M. Indrawan-Santiago, P. D. Haghighi, M. Steinbauer, I. Khalil, & G. Kotsis (Eds.), iiWAS2021: The 23rd International Conference on Information Integration and Web Intelligence (pp. 586-595). ACM. https://doi.org/10.1145/3487664.3487808
Diamantopoulos, A., Matarazzo, M., Montanari, M. G., & Petrychenko, A. (2021). The “Pricing Footprint” of Country-of-Origin: Conceptualization and Empirical Assessment. Journal of Business Research, 135, 749-757. https://doi.org/10.1016/j.jbusres.2021.07.011
Szöcs, I., Diamantopoulos, A., & Luburic, G. (2021). The Role of Brand Stereotypes in Mediating the Impact of Consumer Xenocentrism and Consumer Ethnocentrism on Preferences for Domestic and Foreign Brands. In Proceedings of the 50th Annual Conference of the European Marketing Academy Article 93512 European Marketing Academy. http://proceedings.emac-online.org/index.cfm?abstractid=A2021-93512&The%20Role%20of%20Brand%20Stereotypes%20in%20Mediating%20the%20Imp
Showing entries 136 - 138 out of 560