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12.04.2022
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Showing entries 103 - 105 out of 566
Diamantopoulos, A., Szöcs, I., Florack, A., Kolbl, Ž., & Egger, M. (2021). The Bond Between Country and Brand Stereotypes: Insights on the Role of Brand Typicality and Utilitarian/Hedonic Nature in Enhancing Stereotype Content Transfer. International Marketing Review, 38(6), 1143-1165. https://doi.org/10.1108/IMR-09-2020-0209
Diamantopoulos, A., & Milivojevic, D. (2021). Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. https://www.amaglobalsig.org/conference-program-1
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). The “Dark Side” of Consumer Xenocentrism: Compulsive Buying and Brand Addiction. Paper presented at 2021 AMA Global Marketing SIG Conference, Sizilien, Italy. https://www.amaglobalsig.org/conference-program-1
Showing entries 103 - 105 out of 566