Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Welcome to the Department of Marketing and International Business

Chairs & Subject Areas

Studies

Research

News

Studies

Research

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12.04.2022

Research.com Ranking of Top Scientists

03.11.2021

Elsevier BV - Stanford Ranking of Marketing Scholars

07.06.2021

2021 Significant Contributions to Global Marketing Award

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Publications

Showing entries 1 - 3 out of 558

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Sarstedt, M., Adler, S. J., Ringle, C. M., Cho, G., Diamantopoulos, A., Hwang, H., & Liengaard, B. D. (2024). Same Model, Same Data, But Different Outcomes: Evaluating the Impact of Method Choices in Structural Equation Modeling. Journal of Product Innovation Management, 41(6), 1100-1117. https://doi.org/10.1111/jpim.12738

Szöcs, I., & Montanari, M. G. (2025). Price-related consequences of corporate social (ir)responsibility. Journal of Business Research, 186, [114985]. https://doi.org/10.1016/j.jbusres.2024.114985

Baumgartner, H., De Nisco, A., & Diamantopoulos, A. (2024). Addressing common method variance in country- and destination-image research: Two practical approaches. Journal of Destination Marketing & Management, 33, 1-10. https://doi.org/10.1016/j.jdmm.2024.100906

Showing entries 1 - 3 out of 558

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