News
Studies
Research
12.04.2022
Publications
Showing entries 19 - 21 out of 560
Szöcs, I., Micevski, M., & Kadic-Maglajlic, S. (2024). The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types: An Abstract. In 2024 Academy of Marketing Science World Marketing Congress - Marketing in a Multicultural and Vibrant World https://doi.org/https://static1.squarespace.com/static/648893d9cbee3c0b58b73264/t/66ead5e2a10a3c2cae567449/1726666212162/AMS+WMC+Proceedings+2024+Front+Matter%2BTOC%2BAbstracts_Fritzi.pdf
Stoian, M.-C., & Plakoyiannaki, E. (2024). Understanding international CSR in SMEs. Journal of Small Business Management, 62(4), 1828-1864. https://doi.org/10.1080/00472778.2023.2182441
Glaser, M., Reisinger, H., & Florack, A. (2024). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 53(4), 568-587. https://doi.org/10.1080/00913367.2023.2275773
Showing entries 19 - 21 out of 560