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12.04.2022
Publications
Showing entries 121 - 123 out of 560
Wagner, U., Steiner, E., Hartmann, C., & Braun, K. (2021). Crossmodal correspondences between color, smell, and texture: Investigating the sensory attributes of a body lotion. Marketing ZFP - Journal of Research and Management, 42(2), 19-34. https://doi.org/10.15358/0344-1369-2020-2-19
Busse, V., & Strauss, C. (2021). Crowdfunding and Uncertain Decision Problems—Applying Shannon Entropy to Support Entrepreneurs. In N. Kryvinska, & A. Poniszewska-Maranda (Eds.), Developments in Information & Knowledge Management for Business Applications (Vol. 2, pp. 289-304). Springer. https://doi.org/10.1007/978-3-030-76632-0_10
Bourdin, D., & Sichtmann, C. (2021). Customer Attitudes Towards Foreign-Accented Employees: Consequences for Voluntary, Replaceable, and Mandatory Customer Participation in Services. In A. J. Malter, & S. M. Baker (Eds.), 2021 AMA Winter Academic Conference : The Human Side of Marketing in an Age of Digital Transformation (Vol. 32)
Showing entries 121 - 123 out of 560