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Wolfsteiner, E. (2016). Styx - Naturkosmetik, die unter die Haut geht! In U. Wagner, H. Reisinger, & C. Schwand (Eds.), Fallstudien aus der österreichischen Marketingpraxis 7: Ein Arbeitsbuch zu den Grundzügen des Marketing (Vol. 7, pp. 117 - 125). Facultas.

Wagner, U., Ebster, C., Eberhardsteiner, L., & Prenner, M. (2016). The After-Effects of Fear-Inducing Public Service Announcements. In H. Dawid, K. F. Doerner, G. Feichtinger, P. M. Kort, & A. Seidl (Eds.), Dynamic Perspectives on Managerial Decision Making: Essays in Honor of Richard F. Hartl (pp. 395-411). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-39120-5_22

Bauer, C., Kryvinska, N., & Strauss, C. (2016). The business with digital signage for advertising. In F. Ricciardi, & A. Harfouche (Eds.), Information and Communication Technologies in Organizations and Society: Past, Present and Future Issues (Vol. 15, pp. 285-302). Springer International Publishing AG . https://doi.org/10.1007/978-3-319-28907-6_19