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12.04.2022
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Showing entries 340 - 342 out of 564
Davvetas, V., & Diamantopoulos, A. (2018). "Should I Have Bought the Other One?" Experiencing Regret in Global Versus Local Brand Purchase Decisions. Journal of International Marketing, 26(2), 1-21. https://doi.org/10.1509/jim.17.0040
Reisinger, H., Grohs, R., & Bachner, K. (2018). Sponsorship and Rival Groups: Positive and Negative Effects, Attenuation, and the Role of Stimulus Scope. In Proceedings for the 47th EMAC Conference 2018
Davvetas, V., & Diamantopoulos, A. (2018). The Antiglobal Brand: Consumer Activism, National Identity And Iconicity/Functionality Tradeoffs. In Proceedings of the 47th European Marketing Academy Conference
Showing entries 340 - 342 out of 564