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12.04.2022
Publications
Showing entries 259 - 261 out of 564
Glaser, M. (2019). Enhancing Persuasive Potential of Narrative Advertisements by Reducing Reactance. Paper presented at 32nd EMAC Doctoral Colloquium, Hamburg, Germany.
Mladenow, A., Cernicka, R., Strauss, C., Busse, V., & Greguš, M. (2019). Equity crowdfunding in real estate. 155-161. Paper presented at 7th International Conference on Future Internet of Things and Cloud , Istanbul, Turkey.
Michaelidou, N., Micevski, M., & Halkias, G. (2019). Factors Affecting Consumer Responses to Brand Advertising on Social Media. In Proceedings of the Academy of Marketing Sciene Annual Conference
Showing entries 259 - 261 out of 564