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12.04.2022
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Showing entries 100 - 102 out of 566
Diamantopoulos, A., Matarazzo, M., & Maack, M. (2021). Does Consumer Xenocentrism Encourage Dysfunctional Consumer Behavior? Empirical Evidence on Compulsive Buying and Brand Addiction. Paper presented at European International Business Association Conference, Madrid, Spain. https://eiba2021.eiba.org/programme/programme-overview/
Bourdin, D., Halkias, G., & Makri, K. (2021). The Compensatory Influences of Country Stereotypes and the Global/Local Nature of Brands: An Extended Framework. Journal of Business Research, 137, 28-38. https://doi.org/10.1016/j.jbusres.2021.08.020
Boric, S., Pöcze, F., Strauss, C., & Webler, H. (2021). The Paying Customer – Motivational and Demographic Attributes of Freemium Game Players. 53. 7th International Scientific-Business Conference on Leadership, Innovation, Management and Economics, Graz, Austria.
Showing entries 100 - 102 out of 566