News
Studies
Research
12.04.2022
Publications
Showing entries 343 - 345 out of 560
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. Paper presented at American Marketing Association (AMA) Global Marketing Special Interest Group Conference, Santorini, Greece.
Sichtmann, C., Davvetas, V., & Diamantopoulos, A. (2018). The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets. In Academy of International Business (AIB) Annual Meeting
Garaus, M., & Wagner, U. (2018). The influence of digital signage on the waiting experience and store satisfaction. In Proceedings for 2018 AMA Winter Academic Conference (Vol. 29)
Showing entries 343 - 345 out of 560