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Hyben, B., Mladenow, A., Novak, N. M., & Strauss, C. (2015). Consumer acceptance on mobile shopping of textile goods in Austria: modelling an empirical study. In L. Chen, M. Steinbauer, I. Khalil, & G. Anderst-Kotsis (Eds.), The 13th International Conference on Advances in Mobile Computing and Multimedia (MoMM2015) (pp. 402-406). ACM. https://doi.org/10.1145/2837126.2914399
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Halkias, G., & Kokkinaki, F. (2015). Evaluative Responses to Ad - Brand Incongruity: The Moderating Effect of Processing Opportunity. In Z. Vukanovic, J. B. Lesourd, & S. Wildman (Eds.), Consumption and Branding Value Networks in New Media Markets (Vol. Vol. 1, pp. 281-294). Article Chapter 11 Media XXI - Formalpress.
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Davvetas, V., Sichtmann, C., & Diamantopoulos, A. (2015). The Impact of Perceived Brand Globalness on Consumers' Willingness to Pay. International Journal of Research in Marketing, 32(4), 431-434. https://doi.org/10.1016/j.ijresmar.2015.05.004
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Showing entries 508 - 510 out of 560